Privacy Policy

1. Who operates this website

This website is operated by MACHINAGEAR RENTALS LTD, a private limited company registered in England and Wales (company number 17314927).

Contact email: [email protected]

Registered office: 33 Ellison Way, Rainham, Gillingham, ME8 7PL, United Kingdom

The registered office is a registered company address only. It is not a public machinery depot, hire yard, trade counter or customer collection point.

2. What personal data we may collect

We may collect the following types of personal data when you use this website or submit a rental enquiry:

• Contact information: name, email address, telephone number
• Organisation details: company name, job title or buyer type (voluntarily provided)
• Enquiry information: equipment category, intended use, rental duration, project location, access details, specification requirements and any other details you include in your rental enquiry
• Website usage data: browser type, IP address and pages visited, where analytics cookies are used

We do not collect sensitive personal data (such as health information, payment card details or biometric data) through this website.

3. Lawful basis for processing

We process your personal data on the following lawful bases under UK GDPR:

• Legitimate interests: responding to rental enquiries and managing business communications
• Consent: where you have provided explicit consent via the contact form consent checkbox
• Contractual necessity: where data is needed to progress a rental discussion or commercial arrangement

4. How we use your data

Personal data collected through this website may be used for the following purposes:

• Responding to machinery and equipment rental enquiries submitted via the contact form or by email
• Reviewing rental requirement details provided voluntarily in enquiries
• Managing communications related to rental discussions
• Improving the website and understanding how it is used (where analytics are in use)
• Complying with legal obligations where required

We do not use your data for automated decision-making or profiling.

5. Data retention

We retain personal data for as long as reasonably necessary for the purpose for which it was collected. Enquiry data is typically retained for the duration of any active rental discussion and for a reasonable period thereafter. Data is not retained indefinitely and is securely deleted when no longer required.

6. Sharing of personal data

We do not sell, rent or share your personal data with third parties for marketing purposes. Data may be shared with:

• Service providers who assist in operating this website or processing communications (subject to appropriate data processing agreements)
• Legal or regulatory authorities where required by law

7. Cookies

This website may use cookies to support website functionality. Please see our Cookie Policy for full details of how cookies are used.

8. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate personal data
• Right to erasure: request deletion of your personal data (subject to legal obligations)
• Right to restriction: request restriction of processing in certain circumstances
• Right to data portability: receive your personal data in a portable format where applicable
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us by email at [email protected].

9. Right to complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Changes to this privacy policy

This Privacy Policy may be updated from time to time. The current version will always be available on this page. We recommend checking this page periodically for updates.

11. Contact

For any questions or requests regarding this Privacy Policy or your personal data, please contact:

MACHINAGEAR RENTALS LTD
Email: [email protected]